The Museum 

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In the preface of Johan Huizinga's book "Homo Ludens", the dutch historian supported the original thesis that "civilisation arises and unfolds in and as playing".

 Front view of the museum

Front view of the museum

 
It is not my object to define the place of play among all the other manifestations of culture, but rather to ascertain how far culture itself bears the character of play
— Johan Huizinga
 

It is appropriate to use the term Homo Ludens along with Homo Sapiens and Homo Faber.

This short introduction gives the visitor guidelines to understand Adriano Guidi and his astonishing collection.

The Collection

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 Museum entry

Museum entry

Adriano's collection entertains the guests by showing how men and kids had driven toy cars during a vast time gap and how the vehicles were designed to extend legs and feet, evoking in them the image of people playing while moving, moving while playing.

Movement is the collection’s theme. The common denominator for thousands of wonderful objects dwelling here in the museum. This very fundamental need of movement for humanity can be sensed from children's toys, declined in many forms. 

 

 
 Visit the gallery page

Visit the gallery page

 Find more about us

Find more about us

 Go to the info pages

Go to the info pages

From litter to tricycles, carousels, carriages and prams… and all the cars, a series of magnificent full-scale models well-preserved and functioning. Feel the simplicity and the complexity and appreciate the shining colours.

The museum keeps the rich world of crafters, their techniques, knowledge and wisdom and the world of whom enjoyed and drove those objects.

Come and see a dreamy world in motion.

Didactic

 

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Didactic activities allow the public to experiment the physical location as a space to live, other than visiting.

The museum offers a list of services for educational purpose: guided tours for single visitor, family groups or school classes, as well as laboratories dedicated to children and teenagers see more.

 

Staff members are available on request for a guide tour to deepen the evolution and the history of the toys. Giocars will be involved in organising special initiatives and workshops. Follow us on Facebook and Instagram to learn more about them.